From children's shoes...

In 2001 we were commissioned by the Austrian Ministry of Health to conduct a study on the subject: "Children's Feet-Children's Shoes".

The sobering results:
  • 69% of the children were found to be wearing outdoor shoes that were too short in length, 88% had house shoes or slippers which were too small.
  • Only 3% of the children's shoes had the correct inner length. For example: In shoes marked size 30, the inner length was just 29, 28, 27, sometimes even only size 26.
  • For the first time it could be proven that poorly fitting shoes actually cause damage to children's feet. (download publication biomed_artikel.pdf)

In June of 2004 the "plus12", the first precise measuring gauge for children's feet and the inside length of children's shoes, was put on the market. After developing the plus12 we started holding Measuring Day events, usually in cooperation with health care institutions (e.g. national health insurance providers). No matter where we go, it's always the same: many children's shoes are too small and too short in length. At these events parents often ask us to measure their shoes as well, and surprisingly, the result is the same: Adults' shoes are often too short, too.

to adults shoes...

This caught our attention, and during projects in Finland and Great Britain, the special shoe problems faced by diabetics were brought up as well: The combination of reduced sensitivity and poor circulation in the diabetic foot can lead to serious lesions if shoes don't fit properly.

Based on these considerations, we have developed the plus12med: Now adults, especially diabetics, can make sure their shoes fit, too.